The importance of software testing and quality assurance in software development


Even though there had been a period where software developers are mushrooming all over and this service has become a commodity, the process itself requires tedious quality control if it is to become a tool for efficient work in any business or organization. The creation of software includes processes that involve design, development, enhancement and also maintenance. And to avoid errors in the transition from one level of process to another strict quality assurance must be employed. Simply put, quality assurance is a key systematic part of software development process that ensures compliance to requirements, standards and procedures.

Software development is a complex process, entailing risks and costly mistakes when not well-managed. In website development for instance, risks may involve the site’s non-performance as intended or difficulty in its operations. In some cases, risk could also involve the budget being overrun due to costly trial and error. By employing quality assurance, risks are minimized if not totally eliminated, whether technical or programmatic. Any problems arising in the development process are taken note of and given priority for correction.

Principle #1 – As intended
The development of a software must deliver its purpose at the end stage – that is, it should do what it intends to do for the user; more importantly it must solve a user’s problem or improve the way things are done. It is not surprising that some software turnout to be more than what the user expected, for which the over delivery of function results to user delight.

Principle #2 – Do it right the first time
If the software developers keep this principle in mind huge amount of errors are eliminated. Applying this principle in the work process saves time and money as well as often beating the “deadline”. Quality of materials, production and management are what quality assurance manages. In fact, the software developer must do things right the first time at any level of production. This ensures working timeline is met because mistakes are avoided and also going back and forth to correct them.

Quality testing

Unplanned and instantaneous procedures for quality testing in software development almost always warranty high degree of error. The user can easily find the problem and oftentimes get annoyed for the inconvenience. It’s as if “the user was not kept in mind” during the process of development.

Quality assurance is often mistaken as only a part of “testing”, however the reverse is more accurate as testing is involved in every stage of software development as the “verifier” that the development is ready to proceed to the next step. Quality testing is an important part of each software development life cycle milestones.

Testing quality assurance

In each step of software development process, tests are conducted to counter check its functionality at its level, to find out if all features are working as “promised” and to look for any short term or long term flaws that could arise. When all standard procedures in quality assurance and testing are undertaken user satisfaction and happy clients follow.


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The Value of Data Mining for Business Success


Data mining is an important aspect in any business process. The extraction and collection of useful data are necessary in any business operation to answer many questions regarding product development, target market, effective strategies and likewise provide a foresight for organizational growth. Any business that simply acts blindly without any relevant data to back it up is likely to create a costly mistake that leads to huge waste in organizational resources. Data mining is one of the key steps in creating a good strategy for business and the service of a professional web developer in NYC can help.

Data mining uncovers hidden data
Through the use of data mining techniques, valuable information can easily be extracted and used to answer operational questions and problems that had not been thought about, yet appears highly important. The guesswork will now be a thing of the past as these data help in the design of better way of doing the business.

Quick accessibility

Numerical patterns, an example of information extracted in data mining, can be accessed immediately to provide a clue in some abrupt or change in the pattern of business operations, or more applicably in sales of products. Management is no longer left in the dark.

Get into the minds of your customers

The success of a business depends on how well they serve their clients , those responsible in bringing in sales. This fact makes data mining all the more important because it can direct the business operation in anything and everything that warranties customer satisfaction. By letting the data speak for itself marketing plans involving market analysis, purchase behaviors, promotions and new product introduction will be more accurate and reliable.

Managing supplies

Data mining also helps businesses manage their supplies. Operations has it that not enough supplies to sell to customers translate to lost business opportunity, not to mention customer dissatisfaction. Apart from simply fulfilling stock inventory to avoid missed sales, the information collected through data mining can help determine the moving and non-moving items. This feature benefits the business as it only makes use of its resources in products that warranty return on its investment.

Customer retention

Business owners know that it is far more costly to develop a new customer than to retain an old one. Customer satisfaction or dissatisfaction level can now be easily revealed in data mining. This helps management to find out what needs improvement as far as customer service is concerned and what creative ways can be employed to successfully retain customers.


Business owners can leverage on the information provided by data mining. They are able to analyze a bad operation that has gone wrong and prepare contingencies for anything that may not happen well in the immediate future. Any company without the means to take advantage of such data will just resort to guesstimates that hold no basis for business conclusion. It’s no surprise that all industries employ data mining in their operations: banking, healthcare, food service, transportation, law enforcement and even government agencies. The information behind collected data is too valuable to ignore.


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How to Hire a Professional Mobile App Developer


Any kind of software developer nowadays now are into the mobile app development bandwagon; this makes looking for one fairly simple anymore. Yet not all mobile app development skills are created equal and finding the best person for your personal business goal might be tricky. Scrimping on hiring professional service could indeed keep your business a few hundred bucks, but errors and risks cost more money in the long run. Mobile app development is a business investment that will require a profitable return; with that in mind you can’t settle for less. For revenue-generating mobile app business it is best to try to look for professional mobile app developer in NYC.
Take a look at several of the unusual tips, yet make a lot of sense, in hiring professional app developer.

#1 – Look for a developer who specializes in your niche. You will get more with an app developer that is certainly interested or knows your business. Besides the sure development of the project, they are able to provide creative input depending on similar experiences, saving your project the high cost of trial and error.

#2 – Check out projects in their portfolio that strongly demonstrates their applicable skills. This refers to their skills in creating appealing apps with excellent user interfaces. Being skillful in both assures high user satisfaction upon use of the product.

#3 – Check their list of satisfied clients. An expert app developer will always want to brag his roster of clients, and is also prepared to provide contact information if you want to check on them.

#4 – Relationship matters too. Rapport matters a lot in almost any business transaction, and also the same applies in a mobile app development project. Likewise, this project is not a one-time deal so having a professional developer willing enough to keep around through the lifecycle with the product is a huge plus.

#5 – Don’t let price function as the deciding factor. Don’t forget the adage: what is cheap is pricey. Surely there exists trade off in the process, so don’t let cheap price become your basis when deciding on an app developer.

#6 – There is certainly more to the whole app than just the coding. The output of an effective app development project is really a highly functional product which will produce excellent user experience. App development therefore isn’t really a one-step process but demands a team that will have specialized function like design, usability and quality assurance and testing.

#7 – Select a developer who knows the way to leverage on design. Much like a pleasant looking website, an app with excellent visuals creates pull power. The proper layout, coupled with the appropriate choices of icons can draw attention straight away, making users want to give your app a try. A fantastic design, however, needs to keep the user in mind making sure that all navigational steps aren’t only quick but relevant.
Invest time to learn these guidelines in order for you or your business to enhance resources and avoid costly mistakes in hiring your mobile app developer.




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Is Mobile App and Responsive Web Design the Same?


Mobile apps development have been reaping high recognition within the mobile industry, with about $10 Billion worth of app sales in 2013 alone. Most people find high relevance in their mobile apps; they oftentimes find work to be a little more efficient with its use. For this reason a lot of businesses are looking into creating their very own mobile apps to further engage with their clients. However, this directive will not come without heavy cost, and this is another use of business resource. Good thing websites can be designed to become responsive in such a manner that its looks and functionality work equally as well in a mobile phone the way it does on your desktop screen.

As a business owner you could be torn between selecting a mobile phone applications development or perhaps a responsive web design. How do you know which to decide on?

Go for mobile application when . . .

#1 – The mobile app will complement the in-phone features

Some mobile app is best suited when used in synch with in-phone features like camera or maps. Features such as these two examples aren’t found in web platform.

#2 – If you find a necessity to load or transmit large data

Compared to a responsive web development, that rely heavily on internet speed to upload data, mobile phone applications are better at transmitting data and loads much faster. This really is highly beneficial to the app user which would not require to log on to the web to work with the app.

#3 – You wish to monetize it

Revenue streams seem unlimited within a mobile app – upfront purchase, upgrade and ad posts are just some of these. Although revenue streams are equally possible in a well-designed website, it can’t be ignored how monetization is faster with a mobile app.

#4 – You wish an easy to develop app

The reason that there are numerous mobile phone applications out there is simply because it is much easier to develop. The developing features are simpler for different browsers that may not be the same with web development.

Go for a responsive website when . . .

#1 – You want to generate business leads through SEO

All businesses represented online by their website, in a single way or any other, require inbound marketing to generate leads that could eventually become real customers. SEO is a good strategy for generating leads as the website becomes highly visible through high search engine ranking.

#2 – You would probably require changes in content every once in awhile

Add or reduce your website content with minimal lag time. When content is crucial in your user engagement – for instance giving your user a product or service update, review or share successes – then having a responsive web design makes content development easier for you.

#3 – You wish to show your site is globally compatible
To numerous business people being present almost anywhere is best for customers, be it on computer, tablet or mobile phones. This is literally covering all bases, unlike some mobile apps which can only be functional on few mobile devices.




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How to Promote Your Mobile App


While many apps entertain, most change our everyday life for the better. Mobile phone applications are works of brilliant people that share with us the difficulties of day-to-day activities; they long for making work more efficient among other reasons for such creations. Some developers create apps to monetize, while some find compensation in the recognition which goes along with it. But besides the individual behind an app, businesses too are looking at apps to have interaction with with their customers. More and more businesses, for instance, are searching for the help of professional Mobile app developer in NYC to provide convenience with their customers, whether that is product purchase related or customer care related.
To be able to engage customers have a look at some of the options for promoting your mobile app:


In exactly the same you promote content by Search Engine Optimization (SEO), mobile phone applications can be promoted online by App Store Optimization (ASO). Page ranking for contents similarly works in exactly the same with mobile phone applications that you could actually see how yours compete with others out there. Proper use of keywords is likewise the driver to get a successful mobile app promotion by ASO strategy.

Stay excited to keep them excited

You are the best promoter of your mobile app, the better you show excitement in using it the more people will want to try. Discuss it often in places where users have been looking for an app just like yours – in blogs and forums. Get other satisfied users of the app to say a few good words to stir more excitement to new users.

Hot off the press

Get people speaking about your mobile app throughout the press. The great thing about online PR is you can target your press release to get to a specific audience that you simply believe could possibly get interested in your items, enough to download it and refer to friends. A fantastic press release campaign could also attract bloggers to feature your mobile app on their blog. And if your claim is a great one no one knows what can happen after that.

Strategic pricing

Users get easily attracted to anything “free”. Businesses may offer its mobile app for free for a limited functionality or for a limited period. Offering your mobile app at no cost in the beginning will heighten the app’s possibility of being downloaded. Once users are hooked you can then get them buy the upgrade. Of course, make sure to let them have enough reason to say yes to the offer.




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Mobile App is a New Tool for Better Business


Business retailers are reaping the rewards with their e-commerce sites as more customers are shifting to shopping on the internet for greater convenience. In the coming years e-commerce is projected to grow further while it provides less expensive on shopping, more product information and even more personalized customer service. Add to that is the currently common practice of free delivery; e-commerce will indeed create a new breed of consumers.
Internet buyers often want more, and e-commerce retailers and also on ground retailers are heeding that call. It came as no surprise therefore that local retailers and e-commerce sites are actually investigating mobile apps to further build relationships with its customers. Along with this extra tool, retailers may now pre-plan customer experience within the e-commerce site along with mobile apps as they leave traces of footprints behind. Data collected can be used to strategize better business attraction.

How mobile apps boost retail business?

No person today is actually without having a smartphone or at least different kind of mobile phone. The benefit of these handheld units plays a vital part in the day-to-day activities of the majority of individuals. Mobile app developer in NYC alone reports that a lot of people are now heavily relying on their mobile devices because of better productivity at work using various business apps. To some their personal favorites became a part of their lifestyle – health monitoring, travel and even personal financial matters. An application that promises shopping convenience is actually a welcome treat. Without going anywhere else, customers can access retailers’ product information prior to actual shopping. For instance, a client may check first the supply of the store’s product and on where among its branches before making a reservation or personally going there to pick it up. The same is useful also for grocery shoppers for mobile apps that can help transmit their list towards the store to either have the groceries transported to them or have them ready for pick up. The greater number of the mobile app sells “time” and “convenience” the greater will be the user engagement.

Forms of engagement

Customers love promos; they pride on bargain shopping so much that there was actually a new cluster of clients knows as “extreme couponists”. Anything which enables savings on a purchase will surely engage an app user. Product promotions through discounts, gift certificates, rebates on loyalty shopping, contests and games are just some of the creative strategies for engaging retail customers.

Interactive catalogues can be another form of mobile app user engagement. A furniture retailer, in particular, might create an application that allows the user to digitally design a bare house using the products on their online catalogue. The over-all result will be a simulation of precisely how the different group of furniture would look like when used together. Such as for a retailer of fashionable apparels, a mobile app which will help its users play around with a head-to-toe ensemble before purchasing the products can save the person “fitting room time”.
Mobile phone applications truly are changing the way customers and retailers conduct their business; by it retailers are actually saying to its customers “we hear you” – and by doing so the business enterprise is warranted more success.

Mobile offers an an opportunity to connect the merchandise and services provided more closely to the pre-store experience and also to enrich the experience during the store.




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Improve Customer Experience in your e-Commerce Site


Business is tough whether online of offline, and the same goes in the field of e-commerce. As more and more people no longer wish to stress themselves to shop leisurely or line up in long cue in checkout counters, e-commerce sites have now become essential when shopping convenience is concerned. While the shopping venue became different, the principle in best customer experience remains the same. And as the e-commerce world starts to become too crowded, it pays to stay keen on user site experience, regardless of what your business size, lest you lose your customer to the competitor.

If you’re relatively a small player in the e-commerce world, it’s easy to feel intimidated by the major retailers whose system is backed with algorithms that easily predicts what the customers want thus giving them a head start. This may seem like a personalized service for the new user, but those who know better wouldn’t agree. Small or emerging e-commerce businesses may also remain on top of the game by leveraging on real and better customer support. It isn’t actually hard to accomplish. The first step is to simply seek the service of a professional web developer in NYC that is very well adept in creating a good e-commerce site.

Establish credibility

Take a shot at allowing the customers express their opinion of your product by letting them to make a short review. The best place to do it is on the product page itself. This makes you stay on your toes by making sure that your products deliver what’s promised. Likewise nothing builds more credibility than a product site that shows a healthy balance of the good and the bad comments. Just make sure you thank both types and commit to resolve any product issue as necessary.

Brag the product success

Testimonials are good but images of happy users are so a lot better. By encouraging your customers to show off a snapshot of them with your products can make it more real to new customers than just seeing those products modelled in a catalogue. Create a unique incentive in lieu of their post or ask permission to make mention of them as a happy customer in your product testimonial page.

Always be in the customer’s shoes

When posting your inventory or listing all its descriptions, don’t just do it as a part of a required process, instead stay keen on the product details that may initiate further inquiry from the customer. A full leather bag for example may feel like it’s lightweight given its small dimensions, but in reality is quite heavy due to the material it is made of. In other words, act as if you’re the customer and communicate in your product page all things the customer needs to know so there would not be any room for buyer remorse.

Promote a lifestyle with your products
Your products or services need not just be “consumable” in order to be warranted of repeat sales; instead it needs to be uniquely satisfying that it becomes a “can’t-do-without-it” product to your customer. Let them know of different or new ways that your product can be used to further stretch and demonstrate its value for money. This raises their trust in the product and turns them to willing product ambassadors.



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